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COTHM Dubai

Diploma in Hospitality & Tourism Management Level 7

Awarded by
Organization for Tourism and Hospitality Management (OTHM) United Kingdom
Credit hours
120
Duration
1 year
Level
Postgraduate
Study mode
Online
Standard total, United Arab Emirates AED 2,864 Registration + tuition · certification extra, from AED 1,286
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Overview 7 outcomes Curriculum 4 units · 35 subjects Fees from AED 2,864 Entry & awards 1 requirements · 1 awarding body

Advance your career with our 100% virtual Level 7 Diploma in Hospitality & Tourism Management. Gain 120 credits and master strategic industry leadership.

What you will be able to do

  • Understand and apply the principles of management in hospitality and tourism
  • Identify and evaluate marketing strategies for the hospitality and tourism sector
  • Evaluate strategic options and develop a business strategy for a hospitality or tourism organisation
  • Critically analyse tourism public policy and its relationship to international development
  • Analyse current tourism trends and their cultural and social impact
  • Improve employability by connecting management theory to practical application
  • Review and apply the principles of business management within the industry

About this programme

Master the Global Hospitality Landscape

The Diploma in Hospitality & Tourism Management Level 7 is a premier Bachelor-level qualification designed for ambitious professionals aiming to lead in the global travel and leisure sectors. Delivered through a flexible virtual environment, this 120-credit programme bridges the gap between foundational management theory and high-level strategic execution.

Strategic Expertise for Modern Leaders

Our curriculum is built around the pillars of modern industry leadership. Students engage in rigorous critical analysis across four core areas: strategic marketing, long-term planning, international tourism policy, and the socio-cultural dynamics of global travel. By synthesizing evidence and applying ethical evaluation to real-world organizational challenges, you will develop the mental agility required to navigate complex market shifts.

Professional Impact and Outcomes

This programme prioritizes practical application through assignment-based assessments focused on real destinations and hospitality enterprises. Upon completion, you will possess the advanced skills to:

  • Design and justify comprehensive management plans that account for risk and stakeholder impact.
  • Evaluate and implement strategic options in diverse international contexts.
  • Lead with a deep understanding of sustainable development and cultural ethics.
  • Accelerate your career into executive roles within the global tourism ecosystem.

Experience a world-class education with the flexibility of a 100% virtual delivery mode, designed to fit the schedule of working professionals worldwide.

What you will study

Module 1: Marketing Approaches in Hospitality and Tourism8 subjects
  • The Nature of Hospitality and Tourism Marketing3 credits
  • Strategic Market Intelligence and Situation Analysis3 credits
  • Segmentation, Targeting and Positioning (STP)3 credits
  • Marketing Mix, Pricing and Distribution Strategy3 credits
  • Relationship Marketing, Networks, CRM and Loyalty3 credits
  • Brand Strategy and Integrated Marketing Communications3 credits
  • Digital, Social, Viral and Guerrilla Marketing3 credits
  • Building and Evaluating a Strategic Marketing Plan3 credits
Module 2: Strategic Planning Facets in Hospitality and Tourism9 subjects
  • Strategy and Strategic Leadership3 credits
  • External Environment and Competitive Forces3 credits
  • Resources, Capabilities and Strategic Fit3 credits
  • Strategic Options for Growth and Competitive Advantage3 credits
  • Evaluating Strategic Options, Risk and Uncertainty3 credits
  • Formulating Strategy: Mission, Business Model, Objectives and Plans3 credits
  • Ethics, CSR, Sustainability and Stakeholder Governance3 credits
  • Strategy Implementation, Organisational Change and Conflict3 credits
  • Strategic Control, Performance and Organisational Learning3 credits
Module 3: Tourism Policy in International Context and Development9 subjects
  • Tourism Policy: Purpose, Evolution and Public Value3 credits
  • Multi-Level Governance and Tourism Institutions3 credits
  • Policy Instruments, Regulation and Public Decision-Making3 credits
  • Theories of International Development and Their Tourism Implications3 credits
  • Tourism Impacts and Development Trade-Offs3 credits
  • Sustainable Development, Carrying Capacity and Climate Responsibility3 credits
  • Tourism in Developing and Emerging Destinations3 credits
  • Designing Tourism Development Projects3 credits
  • Monitoring, Evaluation and Adaptive Tourism Policy3 credits
Module 4: The Culture and Society in Tourism9 subjects
  • Tourism as a Cultural and Social System3 credits
  • Contemporary Tourism Trends and the Changing Tourist3 credits
  • Authenticity, the Tourist Gaze, Place and Experience3 credits
  • Heritage, Cultural Tourism and Creative Economies3 credits
  • Postmodern, Post-Industrial and Post-Colonial Perspectives3 credits
  • Identity, Representation, Power and Inclusion3 credits
  • Social Impacts: Overtourism, Gentrification and Resident Wellbeing3 credits
  • Tourism, Culture and Public Policy3 credits
  • Planning Culturally Sustainable Tourism Development3 credits

Fees

United Arab Emirates · AED

Standard fees

Paid by every student on this programme

Registration Fee Registration AED 200
Admin & Certification Certification AED 552
Tuition · Online Tuition AED 2,112
Standard total AED 2,864

Certification

Priced by the body that issues the award, on top of the standard total.

All countries · USD

Standard fees

Paid by every student on this programme

Registration Fee Registration USD 50
Admin & Certification Certification USD 150
Tuition · Online Tuition USD 575
Standard total USD 775

Certification

Priced by the body that issues the award, on top of the standard total.

Pakistan · PKR

Standard fees

Paid by every student on this programme

Registration Fee Registration PKR 10,000
Professional Kit Charges Materials & Kit PKR 55,000
International Certification Charges Certification PKR 215,000
Tuition · On Campus Tuition PKR 170,000
Tuition · Online Tuition PKR 170,000
Standard total PKR 450,000

Fees are published by COTHM Dubai in the currency of the country you study from. The standard total is what every student pays; certification fees are set by each awarding body and apply only to the awards you take.

What you need to start

  • Level 6 qualification or a first degree

Who awards it

Organization for Tourism and Hospitality Management (OTHM) United Kingdom

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